Credit: SAN DIEGO UNION-TRIBUNE SEP. 17, 2017 9 AM PT

The jokes were in abundance when longtime Rancho Bernardo businessman, community volunteer and resident Larry McIntyre was recently “roasted” by several of the 100-plus locals who gathered to honor him.

McIntyre was recognized for his 40 years of community volunteerism during a dinner at Bernardo Heights Country Club. It was planned by Maureen Rouleau, who was assisted by Trudy Armstrong, Debbie Kurth, Scott Lawn, Vivi-Anne Riordan, Mike Stelman and Hilda Teel, who are among McIntyre’s longtime friends.

Larry McIntyre and Jim Roth sharing a laugh after the roast, at which Roth was the master of ceremonies. Larry McIntyre and Jim Roth sharing a laugh after the roast, at which Roth was the master of ceremonies. (Braden Tate) Those tasked with roasting honors were Jim Roth (who served as master of ceremonies), Mike Stelman, Craig Brown and former San Diego Councilwoman Barbara Warden. All have known McIntyre since the 1980s. Joining them in the jabs was his younger brother, Rich McIntyre, Jr.

The honoree’s community efforts included founding the Rancho Bernardo Chamber of Commerce in 1980 (now North San Diego Business Chamber), founding the RB Historical Society in 1982 (first president), serving as a RB Community Foundation board member for 15 years, serving on the Spirit of the Fourth committee (president in 1992) and co-founding the Rancho Bernardo Business Association (president for four years and later executive director). In 2002 McIntyre was elected to the Rancho Bernardo Hall of Fame.

In their professional life, McIntyre and his wife, Joyce, have created many brochures, logos and marketing tools used by various RB organizations and they publish the Rancho Bernardo phone book, among other business ventures.